March 2023

Rabble Wine - E&J Gallo

The Challenge:

E&J Gallo sought a fresh creative approach to wine marketing that integrated Rabble's XR-enabled label into a professional commercial spot—moving beyond typical product demos to showcase the interactive label technology in an authentic advertising context.

Our Approach:

Created a commercial concept that seamlessly integrated the XR label experience into the narrative. By capturing the interactive label in action and incorporating it into the ad through clean compositing, we demonstrated how emerging label technology could enhance traditional wine advertising.

The Results:

Delivered a proof of concept that showed new creative directions for interactive wine marketing. The project was well-received internally, though broader implementation was paused due to corporate restructuring during 2023.