July 2022

Eagle Ridge Vineyard - “Raptor”

The Challenge:

As Eagle Ridge Vineyard's most popular wine among club members, Raptor needed a spotlight campaign that would drive engagement and prime the audience for the upcoming Cellar Call campaign. The commercial needed to celebrate what made Raptor a fan favorite while building momentum for the vineyard's final inventory sale.

Our Approach:

Created a commercial that showcased Raptor's distinctive character and its significance to the Eagle Ridge community. The campaign was designed to reignite excitement among existing club members and introduce new audiences to the beloved varietal, setting the stage for the broader inventory clearance campaign that would follow.

The Results:

Successfully generated interest and engagement among Eagle Ridge's wine club audience, establishing the foundation for The Cellar Call campaign's record-breaking performance. The commercial helped position Raptor as the entry point for customers who would ultimately participate in the final inventory sale.